School Auction Blog

Fundraising is always something big for a school, especially when clubs and societies are looking for funding. A fundraising auction is an excellent way to do just that: make money.

Now school auction projects don’t sound like big-money events, but it all depends on how it’s done. If you know what you’re doing, it sure isn’t impossible for you to rake in $10,000 to $20,000 in one fell swoop. Your child’s club will never have problems with funding as long as you know how to raise money with a school auction:

Planning: Making or Breaking the Auction

Treat a school auction like it’s a business and it’ll be like one. How you plan carefully can turn a school auction into a mere one-time yard sale or an annual money-making event of for your school.

Elements of the planning stage include mining your group for resources and items to auction off, matching items to the audience, acquiring software and hardware for the event. And you have to begin planning for all these factors nearly a year in advance for the auction: treat it like a major event, with all the courtesies and formalities that come with it and you’re going to get one.

Finding the Items to Sell

Creativity is the name of the game here. Although you’ve got the option of asking parents to donate items to set up for auction, you may want to think up alternative options that match the resources available to you.

For example: if you’ve got a parent who owns a luxury yacht, why not auction up a romantic boat ride for two? Or if you’ve got a donator who specializes in furniture making, why not have an auction for a top-notch, hand-built dresser made of fine wood?

Check the people around you, and you’ll be surprised at the options you’ll have to offer in school auction projects.

Matching Items to the Audience

It will be impossible to sell a $10,000 item in a crowd that has only a few hundred dollars in their pockets. Thus, it is essential that your school auction committee be able to assess the financial capabilities of the attending participants.

Carefully study the population of participants that will be attending the auction and divide them into categories: low, mid and high. Make sure low-spenders will be guided to the affordable section of the auctions, while those with more clink in their pockets would be guided to the higher-cost section of the auctions. Do this, and you won’t worry about having the wrong audience for the right auction.

The Art of Auctioneering

Any good auction has to have skilled auctioneers manning it. You don’t want an auctioneer who can’t speak to save his life, and you don’t want an auctioneer who doesn’t have a clue about auctions. You’ll need an auctioneer who knows how to rouse the interest of the crowd; to timely kick in humor and wit in order to keep the crowd entertained, and to inject a certain environment of desire and competitiveness within them.

Plan ahead, be creative, do the proper matching and find a good auctioneer to man the helm. Do it properly, and your fundraising auction will rake in the dollars like no tomorrow.

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Asheville, NC sculptor and Penland School alumus Hoss Haley discusses his background, artistic inspirations, and ties to Penland School.

Director James Hyatt also follows the progress of the record-setting auction price for Haley’s “Toric Knot” sculpture piece.

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NAA staffer Chris Longly finishes his training at auction school and conducts his first public sale before a live audience.

Duration : 0:9:8

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can you please give us fundraising ideas for proms.
We have basketball match, sponsered walk, concert, auction of to teachers, pie in the face and guys are getting the legs waxed please help with other ideas ?

Try by getting a free fundraising kit from various websites. It’s a great way to learn more about the fundraising options they offer. With the right information and the right tools they can help you make your next fundraiser a success.

All fundraising groups are going to have to sell their items to generate money. Everyone starts with selling to mom and dad then moves on to friends. The more successful the campaign means the more people you will actually have to talk to. Here are a collection of sales tips you can use to help you while you are raising funds.

- Have fun and enjoy what you are doing. It is not necessary to have a canned speech and perform it by memory. You can talk to people and have fun with your campaign, the donors will pick up on this and sales will increase.
- Be honest while making the rounds for sales. You are a representative of your school group.
- People do not want to be told what to do. Your job is to make people feel good about donating to your school group.
- When you get a no, don’t take it personally. The donors are not saying they don’t like you; they just may not care for the product or have the money available at the time.
- For people who are nervous about selling a little preparation is key. By practicing your sales talk it will bring confidence. Again the goal is not to recite something word for word but to talk about your fundraising campaign with confidence. It might sound a little funny but try role-playing if selling is an issue with you. Spend time with people rehearsing just talking and getting past an objection or two.
- Avoid hard selling. There is no need to be pushy while fundraising. People like to help out and also enjoy buying. You may even be able to offer them the chance to show up to school to check out the new equipment, or the new uniforms for the baseball team. By being friendly and a good representative you just might pick up new volunteers along the way.
- If possible get a booth or a table in a high traffic area. Places like malls or local events. This will get you lots of traffic and potential donors that you can approach.

These sales tips are good for whatever sales you might find yourself in. You might even consider these tips good advice for talking to people and relating. Remember interacting with people will serve you better than just about any learned skill taught. A little preparation with these tips will insure that your fundraising campaign is both fun and profitable.

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